SAAS PLATFORM

WM:Intelligence

The Social Customer Relationship Management (SCRM) Platform designed for Chat-apps

What’s WM:Intelligence?

Developed by WeMine, WeMine Analytics and Management Platform (WM:Intelligence) is an analytics and management tool for Chat-apps such as Messenger, WhatsApp and WeChat. By connecting Chat-apps to WM:Intelligence, companies can run their business with less hassle in managing SCRM, data collection & analytics, marketing automation, and ultimately achieve brand awareness, customer loyalty improvement and sales increment.

What’s WM:Intelligence?

Developed by WeMine, WeMine Analytics and Management Platform (WM:Intelligence) is an analytics and management tool for Chat-apps such as Messenger, WhatsApp and WeChat. By connecting Chat-apps to WM:Intelligence, companies can run their business with less hassle in managing SCRM, data collection & analytics, marketing automation, and ultimately achieve brand awareness, customer loyalty improvement and sales increment.

Why Chat-apps 

Before answering this question, please recall your daily routine:
Have you ever logged out from Facebook Messenger, WeChat or WhatsApp?

The answer is likely to be NO.

Technology is ever-changing, ways of communication have been evolving all the way, so as the corporate marketing communications. From phone calls, faxes, emails to e-newsletters, Chat-apps has become so intertwined with our daily life that changes the way we communicate, and become the major channel for interactive and instant communications. It’s no secret that applying Chat-apps to business helps optimize market automation.

Advantages of Chat-apps marketing:

All-in-one

While Facebook account is well-connected with its corresponding Messenger account, WeChat combines social media, messaging, and online payment all at one place within the same app, including marketing campaigns and customer communications. Implementing SCRM with Chat-apps provides a seamless customer journey and makes data collection & analytics and management even easier, as well as enables automated communications, andhence achieves effective cost reduction.

 

Low Development and User Acquisition Cost

To gather online data from customers, most of the companies think it is essential to develop a brand-owned app. However, high R&D cost will be involved for developing it, also incentives are required most of the time to get use download the app. Even for companies with significant capital support, it’s also not a smart way to do so. In contrast, Chat-apps can serve the same purpose with a much lower development cost. With the extremely high penetration rate, Chat-apps has become the leading marketing medium nowadays.

High Flexibility

Apart from collecting and recording customers’ online figures, Chat-apps can also perform such functions as integrating online and offline channels by means of digital interactive tools such as QR code and ibeacon. Based on different marketing goals, in addition with tailored UX and workflow design, corporates can make use of Chat-apps to undergo data collection precisely, with high flexibility.

Why Chat-apps

Before answering this question, please recall your daily routine:
Have you ever logged out from Facebook Messenger, WeChat or WhatsApp?

The answer is likely to be NO.

Technology is ever-changing, ways of communication have been evolving all the way, so as the corporate marketing communications. From phone calls, faxes, emails to e-newsletters, Chat-apps has become so intertwined with our daily life that changes the way we communicate, and become the major channel for interactive and instant communications. It’s no secret that applying Chat-apps to business helps optimize market automation.

Advantages of Chat-apps marketing:

All-in-one

While Facebook account is well-connected with its corresponding Messenger account, WeChat combines social media, messaging, and online payment all at one place within the same app, including marketing campaigns and customer communications. Implementing SCRM with Chat-apps provides a seamless customer journey and makes data collection & analytics and management even easier, as well as enables automated communications, andhence achieves effective cost reduction. 

Low Development and User Acquisition Cost

To gather online data from customers, most of the companies think it is essential to develop a brand-owned app. However, high R&D cost will be involved for developing it, also incentives are required most of the time to get use download the app. Even for companies with significant capital support, it’s also not a smart way to do so. In contrast, Chat-apps can serve the same purpose with a much lower development cost. With the extremely high penetration rate, Chat-apps has become the leading marketing medium nowadays.

High Flexibility

Apart from collecting and recording customers’ online figures, Chat-apps can also perform such functions as integrating online and offline channels by means of digital interactive tools such as QR code and ibeacon. Based on different marketing goals, in addition with tailored UX and workflow design, corporates can make use of Chat-apps to undergo data collection precisely, with high flexibility.

  What is an effective Chat-apps marketing?

Chat-apps marketing

With the help of Chat-apps instant messaging, companies are able to promote directly and get the immediate attention from customers, with high open rate. However, the dropout rate can be high too if the content is not interesting to the target customers. Therefore, relevancy is the key for making your messages valuable, that is, deliver right message to the right group people at the right time.

How can we achieve this goal? Different customer segment has different interest. Make sure customer segmentation is in placed based on relevant data about customer preferences. Through behavioural data analysis, you can identify further room for marketing message optimization, then remarketing can be implemented based on the customer segments to improve the conversion rate.

WM:Intelligence system assists companies to obtain precise and accurate data, analyse results, automate customer segmentations, and facilitate communication automation eventually.

 
What is an effective
Chat-apps marketing?

Chat-apps marketing

With the help of Chat-apps instant messaging, companies are able to promote directly and get the immediate attention from customers, with high open rate. However, the dropout rate can be high too if the content is not interesting to the target customers. Therefore, relevancy is the key for making your messages valuable, that is, deliver right message to the right group people at the right time.

How can we achieve this goal? Different customer segment has different interest. Make sure customer segmentation is in placed based on relevant data about customer preferences. Through behavioural data analysis, you can identify further room for marketing message optimization, then remarketing can be implemented based on the customer segments to improve the conversion rate.

WM:Intelligence system assists companies to obtain precise and accurate data, analyse results, automate customer segmentations, and facilitate communication automation eventually.

  How WM:Intelligence help corporates achieve marketing goal?

Tagging

To gain insight from data , it’s important to ensure every incoming data is well-categorized and well-distinguished. By tailoring user experience design, WM:Intelligence system can capture and record every interaction that takes place in Chat-apps. Meanwhile, by use of tagging for categorization, it helps companies segment customers automatically.

For example, in an offline promotional event, your target customers scans the QR Code that triggers messenger conversations to fill in a survey, our WM:Intelligence system can then gather both online survey result and meta-data from offline interaction. Whether the data is proactive or reactive provided by customers, it will also be tagged immediately and this feature helps facilitate market segmentation.

Follower Analysis

In general, most of the social media provides free tools for admins to acquire basic visitor report such as the number of new followers growth and drop. However, those tools are not capable to deliver you the key of business success: the Retention Rate, and the correlation between your content and the change of followers. On the contrary, WM:Intelligence not just help you monitor the aggregated follower number change, it also track each individual follower footprint such as the time of subscription, activities within your page and the time of unsubscribing, which allows marketers to oversee the whole picture of customer journey and a better analysis of users’retention rate and their preferences towards published content.

Moreover, the “Fans Management” function allows marketers to investigate the level of users’ activeness and interaction with the business account, which in turn help brands to figure out and predict key figures such as customers’ conversion cycle. This data enables companies to better evaluate the effectiveness of promotional activities and content, and help decision makers allocate resource wisely and optimize promotional strategies.

 

How WM:Intelligence help corporates achieve marketing goal?

Tagging

To gain insight from data , it’s important to ensure every incoming data is well-categorized and well-distinguished. By tailoring user experience design,WM:Intelligence system can capture and record every interaction that takes place in Chat-apps. Meanwhile, by use of tagging for categorization, it helps companies segment customers automatically.

For example, in an offline promotional event, your target customers scans the QR Code that triggers messenger conversations to fill in a survey, our WM:Intelligence system can then gather both online survey result and meta-data from offline interaction. Whether the data is proactive or reactive provided by customers, it will also be tagged immediately and this feature helps facilitate market segmentation.

Follower Analysis

In general, most of the social media provides free tools for admins to acquire basic visitor report such as the number of new followers growth and drop. However, those tools are not capable to deliver you the key of business success: the Retention Rate, and the correlation between your content and the change of followers. On the contrary, WM:Intelligence not just help you monitor the aggregated follower number change, it also track each individual follower footprint such as the time of subscription, activities within your page and the time of unsubscribing, which allows marketers to oversee the whole picture of customer journey and a better analysis of users’retention rate and their preferences towards published content.

Moreover, the “Fans Management” function allows marketers to investigate the level of users’ activeness and interaction with the business account, which in turn help brands to figure out and predict key figures such as customers’ conversion cycle. This data enables companies to better evaluate the effectiveness of promotional activities and content, and help decision makers allocate resource wisely and optimize promotional strategies.

Automated Communications

The art of remarketing is to maximize marketing impact by providing audience with relevant promotional messages based on their preferences. With the use of “tagging” and customer profile analysis , WM:Intelligence will transform customers’ data into actionable insights, which in return enables automated communications.

Automated Communications

The art of remarketing is to maximize marketing impact by providing audience with relevant promotional messages based on their preferences. With the use of “tagging” and customer profile analysis , WM:Intelligence will transform customers’ data into actionable insights, which in return enables automated communications.

Case Study

The Beaker – A coffee redemption system based on Chat-app

The Beaker is a coffee corner located in an accelerator space. To improve the customer order and redemption, WeMine has designed and established a self-pickup and redemption system for their members. The system is integrated with WM:Intelligence to further understand customers preferences. With such solution, customers can complete the whole process within the chat-app system, from online ordering, e-voucher purchase, to gift card sharing to family and friends. What’s more, the system allows coffee shop to establish and manage membership scheme that facilitates online promotion by remarketing the latest information or discounts to customers. The system also serves as a POS to capture all the consumption data, enabling data analysis, stock keeping and demand forecast. As a result, operation efficiency is enhanced and the business owner can focus more on how to improve the business.

  • Online ordering

  • Electronic voucher

  • Membership scheme

  • Online promotion

  • POS system

  • Inventory management

  • Data Integration and analysis

  • Human resource management

Case Study

The Beaker – A coffee redemption system based on Chat-app

The Beaker is a coffee corner located in an accelerator space. To improve the customer order and redemption, WeMine has designed and established a self-pickup and redemption system for their members. The system is integrated with WM:Intelligence to further understand customers preferences. With such solution, customers can complete the whole process within the chat-app system, from online ordering, e-voucher purchase, to gift card sharing to family and friends. What’s more, the system allows coffee shop to establish and manage membership scheme that facilitates online promotion by remarketing the latest information or discounts to customers. The system also serves as a POS to capture all the consumption data, enabling data analysis, stock keeping and demand forecast. As a result, operation efficiency is enhanced and the business owner can focus more on how to improve the business.

  • Online ordering

  • Electronic voucher

  • Membership scheme

  • Online promotion

  • POS system

  • Inventory management

  • Data integration and analysis

  • Human resource management

Contact Us

Interested to know the possibilities of WM:Intelligence? Contact us!

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